![]() In this article, we’ll cover 10 examples of beautiful typography and what CSS was used. In particular, understanding the design patterns and capabilities of CSS in typography. However, you need to know how best to present type. There is more to great web typography than picking the right type. With an abundance of free web fonts and affordable premium fonts from well-known type foundries, web designers have plenty of options for selecting a compelling typeface. When I first wrote this article, designers were limited to a dozen system fonts, embedding type as images or using third-party libraries to render different non-system fonts dynamically. So next time you are thinking of SEO, ask yourself: Am I listing my services or products with naming conventions that the rest of the world would use? Or this is just how I, the expert, would categorize it? Obviously, this is just the start- but essentially I just explained it like I am 5.įor more information related to SEO, keep following our content on social media.Web typography has evolved significantly over the last 10 years. The main problem? Most people want to categorize their content with their own naming conventions, instead of looking at how most potential customers are searching for it. Understanding how your customers search for your services or products. This means that your agency or yourself has to convince Google that your content is more relevant than your competitor’s. ![]() It sounds very easy, however, SEO is a very time-consuming task that takes years to master well. In essence, the process of getting Google to recognize your content or your website as the most relevant is what we call SEO. So every time a user looks for a certain keyword, Google goes into the “virtual cabinet” and finds what they think is the most relevant information and then shows it to us, the user. Instead, all of this information is categorized – instead of tabs, it’s categorized by keywords. So if this is the case, can you imagine just how this cabinet would look like if all of this information was just thrown into the file cabinet without any form of organization? No one could find anything and it would make the internet the most frustrating experience. All of the information that ever existed in one place. Think about the “internet” as a huge filing cabinet that contains information about every subject imaginable. Now, the process to be able to do this is called SEO. That is exactly what we mean by organic or free traffic. It happens to be that our client NTD Mechanical is the number one company that came up on the list. ![]() So I go to Google and I type in “commercial mechanical contractors”. In other terms, I am looking for a commercial mechanical contractor in my area. You are not paying any ads to drive traffic to your site, but instead, your visitors search for something online, and then you magically appear on the search engine results (in this case Google or Bing). What we mean for free is that the traffic is organic. It is the process of getting traffic to your website for “free”. ![]() SEO stands for Search Engine Optimization. My name is Valerie Jimenez, CEO of Bold Entity, a Dallas-based branding and digital marketing agency and today I will explain it like I’m 5: What is SEO? Next time your agency or your marketing person brings up this term, you will know exactly what this is and why it’s valuable. What is SEO? Why is it valuable? What is Search Engine Optimization (SEO)? ![]()
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